DEVELOPMENT OF A STRATEGIC PLANNING SYSTEM TO INCREASE THE COMPETITIVENESS OF AUTOMOTIVE COMPONENT PRODUCTION

Abstract

The relevance of the research topic is due to the need to improve the competitiveness of Russian automotive component production in the context of import substitution, global competition and the transition of the automotive industry to new technologies (electric vehicles, autopilot, stricter environmental requirements). Rapid changes in the external environment require improvement of the strategic planning system, which today at most enterprises is at the formation stage and does not ensure long-term competitiveness. The article analyzes the existing approaches to strategic planning in the automotive component industry, identifies the key success factors, problems and bottlenecks of the current planning systems. Based on a survey of 10 enterprises of different regions, sizes and specializations, an assessment of the maturity of strategic planning systems was carried out (average score - 36.7 out of 65). An expanded model of key success factors with an assessment of their importance has been developed (product quality - 25%, innovation and flexibility - 20% each, etc.). Measures to improve strategic planning tools are proposed. The object of the study was the enterprises of the automotive component industry. The methodological support is the analysis of scientific sources and statistical arrays; Additionally, data collected from surveys of manufacturing companies and interviews with their management were used. The study developed and empirically verified a rating approach for assessing the viability of strategic planning mechanisms. The study constructed a refined model of success factors and assessed the current state of strategic planning at companies in the industry. As a result, practical recommendations were proposed: streamlining work procedures, improving employee skills, stimulating innovation, implementing digital tools in business processes, and establishing monitoring. Following these guidelines enables a prompt response to market fluctuations, creating sustainable advantages and ensuring long-term growth through import substitution.