THE RELATIONSHIP BETWEEN THE LABOR AND PRODUCTION POTENTIALS OF A MEDIA ENTERPRISE IN MODERN ECONOMIC CONDITIONS

Abstract

The article highlights the main problems hindering the full realization of the production potential of a company in the media industry. The relationships between labor and production potential are identified. One of the leading organizations in the media sector in the Magadan Region was chosen as the basis for the study. It is concluded that a reduction in a company’s assets is not equivalent to a loss of its production potential, and an increase in the number of employees does not always lead to an increase in labor productivity. The main characteristic capable of influencing the strengthening and growth of a media company’s production potential is identified as the base of fixed assets. To fully unlock both labor and production potential, management decisions are needed that are aimed at the timely renewal of the enterprise’s fixed assets and at increasing the motivation of the organization’s employees to fully realize their professional abilities.