FEATURES OF STRATEGIC PLANNING TO INCREASE THE COMPETITIVENESS OF AUTOMOTIVE COMPONENT PRODUCTION

Abstract

The relevance of this research topic is justified by the need to address import substitution issues in the country. This article examines the main approaches to designing new strategic plans for the development of the automotive component industry. The purpose of this publication is to provide a critical review of the tools and methods used for strategic production planning. The research methods utilized systems and process approaches, as well as a normative method, which resulted in an analysis of the automotive industry's standard requirements for automotive components. The article proposes a model for the formation and development of key success factors in the automotive component industry. It can be concluded that the automotive component industry is currently at a point where flexibility of thinking, rather than scale, is decisive. In fact, it's fascinating to observe how companies and firms that yesterday seemed like minor players are now setting the tone in the marketplace precisely because of their ability to quickly adapt and seek new approaches. Here, it's not just production potential that matters, but also the ability to anticipate, sense trends, and be unafraid to experiment. Because it's precisely from such experimentation that technological breakthroughs, new quality standards, and a completely different understanding of efficiency emerge.