EFFECTIVENESS OF DESIGNING THE HUMAN RESOURCES POLICY OF AN INNOVATIVE ENTERPRISE: INTEGRATION OF STRATEGIC ONBOARDING AND CONTINUOUS LEARNING IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Abstract

The article examines modern challenges in the formation of personnel policy at innovative enterprises in the context of digital transformation. It substantiates the necessity of integrating strategic onboarding and a continuous learning system into a unified personnel development cycle as a key element of HR strategy. A conceptual model for designing personnel policy has been developed and proposed, ensuring synergy between adaptation processes, training, and the company's innovative activities. The effectiveness of the proposed approach was evaluated through implementation in a technology company, revealing a positive impact on the speed of new employee integration, increased productivity, and reduced staff turnover. The authors address the issue of fragmentation in traditional HR processes, which hinders the full realization of an enterprise's innovative potential. This article will be relevant for managers and HR professionals of innovative companies interested in creating a flexible and adaptive personnel system. Practical recommendations for implementing an integrated onboarding and training system have been developed. On the other hand, the article is of scientific interest to researchers in the field of personnel management, as it offers a systemic view on designing personnel policy as a dynamic and continuous process.