THE METHODOLOGY OF SWOT ANALYSIS FOR SMALL INDUSTRIAL ENTERPRISES

Abstract

Current challenges pose new challenges for small business leaders, one of which is the effective use of well-knownstrategic planning tools. At the same time, being in obviously losing conditions compared to companies in the largebusiness segment, a small enterprise needs to adapt and apply the developed mechanisms, taking into account extremelylimited time, personnel and material resources. The purpose of this study is to develop an adapted version of the well-known SWOT analysis, through which the head of a small industrial enterprise will be able to maximize the use of the results of other studies, such as PEST analysis, Porter's 5 Forces analysis, KSF analysis to develop an optimal businessdevelopment strategy. To substantiate the proposed variation of the analysis, a study of scientific literature was conducted,as a result of which the author suggests the following innovations in the analysis: conducting an analysis in five stages(steps), using a template table and detailed instructions for completing it, a logical combination of the results of previousresearch during the analysis, the development of a unified strategy for the development of the enterprise based on interimstrategic decisions, as the main purpose of the analysis. The purpose of the innovations is to simplify the analysis processby using the results of previous research and a clearly described mechanism for making strategic decisions. In conditionsof extremely limited material and time resources, the SWOT analysis option developed by the author solves the problemof maximizing the simplification of the process of developing a strategy for the development of a small industrialenterprise.