THEORETICAL ASPECTS OF DIGITAL TECHNOLOGY IMPLEMENTATION TO INCREASE THE INNOVATIVE POTENTIAL OF THE ENTERPRISE

Abstract

The paper presents a theoretical review of the dependence of the innovation potential of the enterprise on the introduction of digital technologies. The modern world is characterized by a constant desire for development and progress, which becomes a challenge for individuals, enterprises and societies. It is also faced by commercial organizations, which for the proper implementation of their tasks in the era of information society development must develop and implement innovations adapted to real needs and opportunities. Innovation in business cannot consist only in achieving short-term benefits or focusing on meeting current needs, most often associated with cost reduction. Planned development must first and foremost lead to the achievement of long-term goals, so innovations introduced into enterprises in the form of new IT solutions cannot be an end in themselves. They should always be dictated by the achievement of diagnosed and defined benefits in the context of the processes implemented by the organization. In the case of such innovations, money is spent which needs to be properly allocated. Therefore, it becomes important to assess the organization's potential for IT innovation, as well as the potential of the innovation itself, which will allow recommending specific digital technologies in the development of the company's activities. The assessment of innovation potential is intended to indicate how well it meets the requirements regarding the objective of the functioning of the economic unit and the possibility of achieving it. Therefore, it is proposed to take into account not only the expected effects, but also the complexity associated with the probability of successful implementation of the innovation. The paper considers the theoretical aspects of the introduction of digital technologies into enterprises that affect innovation potential.