DEPARTURE AND RETURN OF FOREIGN COMPANIES TO THE RUSSIAN MARKET: A CONSUMER'S VIEW

Abstract

The article examines the attitude of consumers of various goods and services to the withdrawal of foreign companies from the Russian market. As negative consequences of the changes that have taken place, consumers are concerned about the loss of access to preferred products and job cuts for local residents. At the same time, the development of domestic production, the emergence of new Russian companies and a decrease in dependence on foreign investment are noted as positive results of the ongoing processes. The assessment of the possibility of Russian analogues to replace the departed brands in terms of quality and availability of the assortment is given. The author's research shows the opinion of the population towards the return of foreign companies to the Russian market, which is dominated by the assumption of increased competition and improved conditions for consumers in the Russian market. It was revealed that consumers have a dominant opinion that changing a foreign name to Russian will not make the company more attractive to the consumer, and the product itself and the presence of its target audience play a big role.