APPROACHES TO THE USE OF DEPOSIT POLICY INSTRUMENTS TO ATTRACT FUNDS FROM COMMERCIAL BANK CLIENTS

Abstract

The main function of any commercial bank is to attract and redistribute the savings of economic entities, as well as the effective use of these funds. All this can indirectly lead to an increase in the volume of investments, and, consequently, to the achievement of economic growth. The creation of an optimal resource base is one of the most important tasks of a commercial bank, the implementation of which makes it possible to achieve efficiency in the functioning of the bank. The financial result of the credit institution's activities, the expansion of the list of services provided and, in general, the inflow of investments into the country's economy depends on the structure of the bank's resources, namely, on the size of its own funds and the cost, methods, timing of the bank's funds raised. Therefore, it is so important to conduct a study of banking resources, which involves the analysis and assessment of its obligations, which are mainly the resource base of a commercial bank. This study is devoted to the possibilities of increasing the resource base of a commercial bank through the introduction of new deposit products for the population as a target client group. The emphasis is placed on the application of various conditions for placing funds in deposits, taking into account the existence of a conscious choice of depositors when using certain conditions for the size of the deposit, its urgency, the category of replenishment or withdrawal.