PROBLEMS OF DIGITALIZATION MANAGEMENT IN RUSSIAN EDERATION

Abstract

The purpose of this article is to study the main problems of digitalization management in the Russian Federation. On the basis of economic and statistical analysis, an insufficiently effective influence of the intensity of the development of the digital economy in the Russian Federation on the provision of innovative activity and the average level of profitability of products, works, services of domestic producers was revealed - the most strategically significant indicators of the effectiveness of the financial and economic activities of companies. The main reasons for this anomalous dependence are systematized, indicating the need for a qualitative improvement of systems and technologies for managing the processes of integrating Russian companies into the digital economy. According to official statistics, only 53.1% of Russian economic entities use even a minimal model for managing integration into the digital economy in the form of creating and developing their own website. For comparison: according to data in the United States, 91.7% of business entities had their own website on the global computer network Internet, in the EU countries - 88.4%, in Japan - 93.7%. More complex models for integrating companies into the digital economy are used by organizations in the Russian Federation, especially those related to small and medium-sized businesses and are also not effective enough.