ONLINE SERVICES AS A BUSINESS DEVELOPMENT ENVIRONMENT IN THE CONTEXT OF IMPORT SUBSTITUTION

Abstract

Over the past few years, the development of our country has been characterized by the fact that Russia is facing economic and political challenges of such a global nature that there is a need for a constant revision of the import substitution policy that contributes to the creation of effective mechanisms for the development of domestic business, the promotion of profitable sectors of the economy, and the strengthening of the social component. At the same time, the rapid development of digital tools actualizes the need to use online services in matters of business development in the context of import substitution, which will greatly contribute to ensuring national security in the context of widespread digital transformation of business processes. The article focuses on an overview of online services that help to increase the level of digitalization and create an effective development environment for enterprises operating in various sectors of the economy. Based on the relevance of the topic raised, the purpose of the study was to assess the problems of import substitution and analyze online services as an environment that ensures sustainable business formation. The objects of observation were online services that contribute to the development of import substitution policy. In conclusion, it is concluded that despite the exceptional nature of international sanctions, the process of import substitution within the framework of Russia's strategy is considered as an element of its sustainable development, and online services act as tools of a single resource synchronized with key sources that contributes to improving the competitiveness of business in the context of digital transformation of the national economy.