E-COMMERCE IN THE RUSSIAN REGION: CHALLENGES AND DEVELOPMENT VECTORS

Abstract

This article is devoted to the study of the problems of e-commerce development in the Karachay-Cherkess Republic. During the study, the authors identified the main problems and vectors of e-commerce development in the region, which include the development of digital literacy among the population, the organization of internships for university students on Russian marketplaces, and the development of Internet infrastructure in rural areas. The purpose of the study is to analyze the impact of social networks and messengers on the development of e-commerce in the Karachay-Cherkess Republic. The study is based on research conducted by Russian scientists in the field of digital economy and the authors' own observations of successful business practices in the KChR. The study also examines the legislative and regulatory frameworks governing e-commerce. The research methods included a comparative analysis of traditional online stores and digital platforms based on social networks and messengers. The object of the study was e-commerce conducted by entrepreneurs in the Karachay-Cherkess Republic as SMEs.