METHODS OF MARKETING PROMOTION OF TOURISM CLUSTERS IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY

Abstract

The development of tourism in modern conditions is becoming one of the most important areas of socio-economic development, especially in regions such as the North Caucasus. It should be recognized that for decades this area, with rare exceptions, has not been given due attention in Russia. The material base of domestic resorts needs to be updated, but the methods of promoting domestic recreational areas need to be updated no less. Marketing management methods for the promotion of tourism services in the context of digital transformation of the economy should meet the increasing needs of customers. The article discusses the theoretical and practical aspects of using marketing methods to promote tourism clusters and substantiates the need for a combination of traditional and modern methods of promotion.